The energy that gives hair its color, shine and vitality can light up a room and lift the spirit, and the company calls that "joi" and that is at the center of everything they do.
Joico believes there is nothing in the world like the beauty of healthy hair. Water, Cetyl Alcohol, Propylene Glycol, C12 15 Alkyl Benzoate, Oleyl Alcohol, Stearic Acid, Steareth 21, Ammonium Hydroxide, Stearamidopropyl Dimethylamine, Glyceryl Stearate, Decyl Glucoside, Paraffinum Liquidum (Mineral Oil), Glycol Distearate, Cyclopentasiloxane, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Tocopheryl Acetate, Keratin, Butyrospermum Parkii (Shea) Butter Extract, Amodimethicone, Behentrimonium Methosulfate, Caprylic/Capric Triglyceride, Dimethicone, Carbomer, Polyquaternium 22, Polysorbate 80, Sodium Methyl Cocoyl Taurate, Ceramide 2, Synthetic Wax, C10 40 Isoalkylamidopropylethyldimonium Ethosulfate, Lecithin, Glycerin, Hydroxyethyl Behenamidopropyl Dimonium Chloride, Isostearic Acid, Lysine HCl, Trideceth 12, PEI 10, Cetrimonium Chloride, Cetearyl Alcohol, Ceteth 10 Phosphate, Dicetyl Phosphate, Phosphoric Acid, Sodium Sulfite, Sodium Acetylated Hyaluronate, Sodium Metasilicate, EDTA, Erythorbic Acid, Alpha Isomethyl Ionone, Fragrance, M Aminophenol, P Aminophenol, P Phenylenediamine, Resorcinol, 1 Naphithol, Toluene 2,5 Diamine Sulfate, 2 Amino 4 Hydroxyethylaminoanisole Sulfate, 2 Methylresorcinol, N,N Bis(2 Hydroxyethyl) P Phenylenediamine Sulfate Follow with Color Endure Shampoo, apply K-PAK cuticle sealer, and finish with K-PAK Intense Hydrator. Rinse well for several minutes, rinsing different colors separately. For maximum vibrancy, pre-lighten hair prior to application. Apply neatly to clean, dry hair 1/4 inch from scalp. Do not mix with Vero K-PAK Color or Vero K-PAK Chrome.
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